Untapped Gold Mine: New Study Shows Urgent Demand For Scam Protection, Critical Growth Opportunity For CSPs

LOS ANGELES (September 17, 2025) —F-Secure’s new survey of American consumers shows a clear demand for communication service providers across the country – they want digital scam protection, and they want it now. In fact, they flat out expect it. But there’s also an awareness gap: even if service providers already provide cyber security solutions, most of their own customers aren’t even aware of it.
The survey, issued to 1,000 consumers across the U.S., shows that the glaring gap between consumer expectations and awareness isn’t a problem – it’s the biggest growth opportunity in consumer