Catena Media launches MRKTPLAYS.com, a next generation sub-affiliation platform

Catena Media today announces the launch of MRKTPLAYS.com, a new proprietary subaffiliation platform connecting affiliates to operators in a streamlined ecosystem. The platform gives affiliates the tools to expand their networks while enabling operators to extend their footprint in North America.

Following a beta period with a select group of current affiliate partners, the website is now live and marks a significant milestone in Catena Media’s strategy to deliver scalable, technology-driven growth across the North American online casino gaming and sports betting industry.